Magnus Bergfors
Vice President, Procurement Research
Magnus is one of the most experienced analysts in the procurement technology space. With more than 20 years of procurement experience, most of it as an analyst at Gartner, he’s authored hundreds of articles and reports and helped literally thousands of end-user organizations select the best-fit sourcing/procurement solution(s) to maximize value and returns. After a brief excursion to the solution provider world, he’s back as an analyst leading Ardent’s coverage of procurement and sourcing technology (working closely with Andrew Bartolini).
“Magnus is one of the most influential analysts the industry has ever seen. He shapes and influences markets.” ~ VP, Marketing, Source-to-Pay Solution Provider
In his storied career as an analyst, Magnus advises solution providers to better understand the market and the opportunities that exist within it, as well as the key go-to-market and product marketing strategies that increase sales. Magnus has deep expertise in strategic sourcing, procure-to-pay and other procurement software categories. He has a keen eye for identifying strengths and weaknesses in established solutions but also finding new innovative solutions given his extensive knowledge of the landscape. Plus, his technical acumen is instrumental in seeing through the hype and sorting out what actually delivers value.
Magnus is an appreciated speaker and has delivered keynote presentations, breakout session and hosted both workshops, webinars and roundtables.
Before becoming an analyst, Magnus started out as a practitioner worked with both direct and indirect materials in a variety of industries. He also has experience from working for leading procurement technology providers and consultants. Magnus holds the Swedish equivalent of a Masters Degree in Industrial Engineering and Management (civilingenjör Industriell Ekonomi).